Shang discovered his love for advertising in 2012 during a copywriting class at Nanyang Technological University. Since then, he’s built a strong track record of new business wins at full-service agencies like DDB, BBDO and Ogilvy. Over the past decade, he’s crafted campaigns across multiple mediums for a wide range of local and global brands, including Pringles, Changi Airport Group, AIA, Tiger Beer, Guinness, Mercedes-Benz, McDonald’s, Unilever and more. Along the way, he’s been fortunate to pick up several local and international awards—including a Gold at Cannes Lions.
Outside of advertising, Shang enjoys a kickabout with friends and making wonky ceramic wares—just to make sure all four limbs get a workout.
